Family philanthropy has the power to shape a legacy across generations, but without clarity, even generous giving can become fragmented and lose impact. Too often, affluent families approach philanthropy as a series of one-off transactions rather than a long-term strategy.

In my work with high-net-worth individuals I see the same mistakes repeated: no clear values, excluding the next generation, reactive giving, lack of structure, and failing to pass down the story behind the giving. These oversights weaken impact and risk leaving heirs with money but no meaning.

Philanthropy done well is not about writing checks, it’s about writing history. When families ground their giving in values, bring in their children early, establish systems, and preserve their narrative, their wealth creates legacy, not just generosity.